Public relations (PR) is a valuable business tool that helps to shape reputation and increase brand visibility. However, the traditional press release doesn't always communicate your company's story effectively. To build your brand in dynamic and impactful ways, here are some creative PR tactics that you should consider.
Social media is now a major part of brand building and reputation management. Take time to identify the best platforms for your company to engage with customers, and create shareable content that aligns with your brand message. In addition to building visibility, social media platforms give businesses the opportunity to humanize their brand, hinting at the values, ethos, and character that define the company.
Find partners that are in line with your values and can help move your brand forward. These partnerships open the door for cross promotion, boost visibility, and may even result in a unique, joint product offering. Not to mention, the additional exposure will further increase brand credibility, credibility, trustworthiness.
Visual content is a highly effective PR tactic in 2020, especially when the content is creative and entertaining. Whether it’s a branded animation, a series of graphics, or livestream on social media platforms, visual content grabs attention in ways that other formats don’t.
Developing a community around your brand allows you to form relationships with customers and influencers. Start by creating an online space for discussion and dialogue about your business, whether it’s a forum, exclusive events, or other engaging activities. Encouraging customer conversation in the space creates an opportunity to position the brand in a proactive way and build an authentic relationship with the community.
With the pandemic preventing us from gathering for major events in person, increased numbers of brands have hopped on the virtual event trend. Producing an offbeat virtual event, such as a virtual conference, awards ceremony, or industry panel, increases visibility while engaging customers and influencers in meaningful ways.
Taking the time to pursue creative PR tactics can be an invaluable asset to your business. Building relationships with customers, increasing visibility, and engaging followers are just a few of the many ways that creative PR tactics can help to shape your brand.
